SEO marketing is about organic marketing through search engines rather than paid advertisements. It revolves around writing content with relevant keywords and phrases that people use to search for information and products on search engines such as Google and Bing.
The words and content attract the attention of search engines. The objective is to get a high ranking so that the search engine returns it at the top of the first page.
The quality of the content and the number of external links to your site determines how it is ranked. 75% of searches are carried out on Google and 67% of all clicks go to the first five items on the Google list. This is why it is vital that you do whatever it takes to get your website a top rank in the Google stakes. In SEO, keywords are king, since they will guide the searcher to your site. Understanding what words and phrases people use when searching can help you to move up the Google ranks.
Your SEO marketing strategy should include a plan to write great content, with a calendar with plans to post. SEO marketing is not just about placing content on the web, it’s about keeping it relevant and engaging. Even when you’ve climbed up the ranks you must ensure that you stay there or before you know it your competition may have pipped you to the post.
An understanding of where you rank in the search engine will allow you to try various strategies and to check for improvements.
Search Engine Optimisation or SEO is all about using a set of rules to ensure that your webpages appear first when users search for items on the Internet. It involves understanding the words and phrases people use when searching for products and services that you produce and then ensuring that your pages pop up first.
Millions of people use search engines every day to look for information and solutions to their problems. Most users will choose one of the top five results pages to research. Good SEO ensures that your website is highly ranked. When your website is optimised the user should find interesting content. It should also be easy to navigate through your website pages.
Most marketing strategies centre around enticing potential customers to purchase your goods or services through advertising and cold calling. Many people find this type of marketing intrusive. SEO on the other hand, finds the customers who have a need and are seeking a solution to that need. This is why it is such an effective marketing tool and should form an important part of your overall Internet Marketing Strategy.
Optimising your website will ensure that you receive higher rankings than those that have not been optimised. SEO content is one of the most cost-effective means of finding new business. The financial outlay is restricted to the content writing and updates that will draw traffic for a very long time.
Your SEO website will benefit from increased traffic, improved sales and higher revenues. A properly structured SEO website will put your business ahead of the competition.
The benefits of SEO or Search Engine Optimisation are well documented. It is an essential part of a modern-day marketing strategy.
SEO is the method used to ensure that your website performs well on search engines like Google. It ensures that users find you when they search for certain words or phrases.
SEO Brisbane is all about finding the right kind of traffic. This strategy aims to attract an audience of potential customers from people are already looking for the product that you hope to sell. Good SEO content involves creating interesting and helpful information that people look for on the Internet. It allows people to find you when they are looking for information about a particular product.
With Search Engine Optimisation there are no advertising costs. Once you have created an article it will keep attracting customers long after it was published. The only costs you incur are the initial costs of having the articles written and of updating them from time to time.
There are more than 250 million websites on the Internet. If you leave it to chance, chances are that visitors will miss your site. This is why SEO is essential, ensuring that your brand gets the attention that it deserves.
A website at the top of a Google search gains brand credibility gaining the trust of the user. Many people find advertisements and cold calls annoying. It is so much more effective to let them find your brand themselves.
Check out our comprehensive books which cover the success stories of our clients’ businesses, including how we can get your business to shine in a competitive market.
So, what is an SEO specialist? SEO specialists analyse websites to ensure that they are up to date with best practice search engine optimisation. They help companies to stream line their websites, making changes to the sites to ensure that these sites receive high rankings on search engines. It is the job of the SEO specialist to see to it that your brand shows up at the top of the search engine results page.
A good SEO Consultant must have the capacity to write engaging and inciteful content while using keywords and phrases to attract attention to the site.
An SEO Experts must have the ability to research and analyse trends on the Internet and then develop strategies to apply the best practices on the websites that he works on. The objective is to help the site to a higher ranking on search engines, and ultimately to get more traffic to the site.
Search engine algorithms are constantly changing and a good SEO specialist must keep ahead of the changes. Then he must adapt the websites to keep them up the ranks. He must always stay ahead of the game, and if necessary, do some trial and error work to see what works best
A specialist should understand the importance of credible links. He knows which search engines are used by the audience, what the audience is looking for, and what keywords they are likely to use in their search.
An SEO agency is your business’s route to growing the bottom line and here’s why. Search Engine Optimisation is key to marketing your business to inbound users. Most marketing efforts by brands and organisations are centred around going out and finding customers. SEO is about capturing users who are researching product like yours on the Internet. People often resent intrusive advertising and cold calling so using inbound traffic makes absolute business sense.
In this day and age, people who plan to buy goods or services will search for what they require on the Internet. Most of them use Google. SEO agencies study the keywords that they use.
They watch the trends and rules applied on the search engines, and then they apply best practice to the websites that they help to compile or improve.
Google ranks pages according to certain criteria, not all of which are clear. The pages that offer the content most likely to give the user the information that they are looking for will be ranked the highest. The highest-ranking pages are those that appear on the top of the first page on the Search Engine Return Page (SERP).
Research has shown that 67% of all clicks are on the first five webpages on the Google SERP, underlining the importance of the ranking.
A good SEO agent will ensure that your webpages contain the criteria which will help it up the Google ranks. This includes ensuring that your webpage is relevant, easy to navigate and full of useful content.
Search Engine Optimisation or SEO is acknowledged as one of the most effective and inexpensive means to attract traffic to your site. SEO Packages are cost effective. The SEO specialists are trained to analyse search engines to find trends and best practices that will help your website to climb the search engine ranks.
Professional SEO will allow your business to increase traffic and conversions, improving your profitability. It is a relatively inexpensive way to increase sales. Traditional marketing relies upon outbound tactics of advertising and cold calling. This can be an expensive business. Consumers have become weary of advertising, distrusting the information. The
SEO gives you the opportunity to draw in traffic from an audience that has a need and is actively seeking information to make a purchase. As they use the search engines to find information, your SEO could draw them to your site.
This is because the search engines use certain criteria to rank the websites on search engine return pages SERPs. These criteria include relevance when it comes to keywords, authority based on links to your content and usability of the website based on various criteria. Your aim should be to reach the top of the first SERP.
To make the most of the of the opportunity your webpage should be simple and easy to navigate. Your keywords must be carefully chosen and you should have engaging content. Your Brisbane SEO specialist can help you set it all up.
At SEO 4Business Group, we get plenty of questions every day from people curious about various aspects of SEO. So, we have decided to put together some of the most frequently asked questions to give you can get a better idea of what it’s all about.
Search Engine Optimisation or SEO is all about ensuring that you market your business to people searching the Internet for products or services just like yours. It is about marketing to inbound traffic, directing that traffic from search engines to your website. To do this your website needs to feature on top of the Search Engine Return Page or SERP.
At SEO Brisbane, we’ve been moving their clients’ web pages up the Google ranks for years. So, how does SEO affect the ranking and why should you care?
There are three major search engines. The biggest by far is Google, hosting around 75% of searches. When a user keys in their keyword search, the search engine deploys an algorithm to crawl through the web pages to find the best match.
The algorithms use a number of criteria to find the most suitable pages. These criteria are kept secret. The specialists at SEO Brisbane watch the trends and analyse the data. From this, we have developed a code of best practice.
We do know that one of the most important criteria has to do with relevance. That means that if your website contains the keywords or the phrase that the searcher has entered it is more likely to feature on the first page of the Search Engine Return Page or SERP.
Because Google and the other search engines want to deliver the most useful articles to the searcher, they look for information on websites that is most likely to deliver an engaging user experience. For this, they use authority as a criterion.
Authority is measured by backlinks from other websites. To gain backlinks you will need to publish content that others find interesting and authoritative. You need to be considered something of an expert in your field or industry.
Another important criterion is usability. Your website should be simple and well organised. If you have a social media presence this can get you shares and likes that will help to tell the search engines that your site is organised and liked by the community at large. The search engines will also rank your web pages higher up the pages if they are mobile friendly.
Research has shown the users pay more attention to the top five pages that turn up on the SERP, and this is why SEO is so important. Instead of marketing your product solely through advertising you can use organic searches to sell your product to people who are looking for something similar.
The SEO Brisbane office is there to help you to develop a cohesive online marketing strategy that will draw traffic, lead to conversions, and improve the bottom line. SEO is a cost-effective means of spreading the word since the initial outlay to set up your website will continue to reap returns with little additional cost.
SEO is a critical component of any business marketing and sales plan. The rapid and sustained rise of digital marketing has meant that a viable web presence has become essential even if you are still using traditional marketing methods.
Your business needs to develop and implement a winning SEO strategy for the following reasons.
The project scope and goals for search engine optimisation and website presence improvement vary from business to business. Nevertheless, the need to have your website ranked higher in searches will grow over time. When all is said and done, if new and existing customers can’t find you on the internet, they will find your competitors.
This really depends on the type of website that you have. A small five-page website will take considerably less time to optimise than a large website with many pages in a highly competitive environment.
Smaller websites should take no more than a couple of weeks to complete. Larger sites could take several months.
You should start to see positive results on the search engines quite soon after going live. At SEO Brisbane we monitor the results and tweak the pages as necessary to improve your ranking. If your site is new, it could take up to seven days to see your business on the search engine rankings.
Web presence refers to a website’s complete digital footprint on the internet. The website often contains articles, videos, and graphics which forms the centrepiece of the business. There are other places where a business should have a presence. These places include but are not limited to:
A growing web presence is vital if you want to reach new potential customers while maintaining a relationship with the existing ones. Look around you, your toughest opponents are building their web presence, if you are not, you risk falling behind.
People search for many things on the web, from services to products and business in different ways. Many use the popular search engines Yahoo, Google and Bing. Some prefer the use of social media such as Twitter, LinkedIn, and Facebook. While still others use business directories such as Foursquare, Citysearch and Yelp. There are so many methods for Internet users to find products, businesses, and services, and it is evolving at a rate of knots. Having your business in web locations means more potential customers will find you.
Growing your web presence will also help you to develop authority and gain trust from potential and existing customers. The bigger your online presence, the greater the brand recognition and awareness. Over time increased web presence should lead to a higher ranking.
Search engine rankings can change very rapidly. This can be very annoying for business owners who have crept to the top of the ranks only to find that they have dropped down again. There can be a number of reasons why your webpage has dropped down the ranks
You may also have moved up the ranks if websites have been removed or their owners have failed to keep them relevant and up to date. To keep your website at the top of the ranks it is essential that you monitor your performance and that of your competitors.
Your content must remain relevant and current, and you should have a social media presence to engage with your customers and share your content.
A local search is the use of a city or state to geographically tag a site. It is an efficient means of delivering web pages for businesses within a limited geographic area. A local search is particularly useful for brick and mortar businesses to limit the search to the customer catchment area.
All of the main search engines have local directories where businesses can keep their most up to date information. These directories have a link to the website of the business and an interactive map which shows their location.
Domain authority is a tool that measures the authority of your website. It analyses all of your backlinks including irrelevant, toxic and spam links. It then gives you a score of between 0 and 100, 100 being the optimum score. There are a number of things that you can do to increase the domain authority of your site
Competitor research is all about viewing and analysing the websites of your competitors to see what they are doing and how they are ranked. Competitor research happens in all industries as companies seek to improve their rankings and the traffic to their site. The end objective is, of course, to increase sales and boost the bottom line. Competitor research typically covers the following areas
This information is then used to help you to build web content that will draw more traffic to your own site.
The main objective of SEO is finding out what people are looking for and then to deliver it better than any of the competitors. Good SEO is not a single discrete exercise. It is ongoing and requires several iterations to ensure that the site is optimised and is moving up the ranks.
It starts with a technically sound webpage, which should contain well designed and thought out pages. It should be simple and easy to navigate and the titles and subtitles should contain relevant keywords.
Content marketing is key to good SEO. Good content marketing aims to inform and entertain customers thereby retaining them. It shouldn’t punt the product too hard. It should be subtler than that. The aim really is brand awareness and recognition.
The content will determine which keywords your website will show up for. Sharable assets such as videos and graphics could help you get links to your pages. To rank up the search engines you also need a social media presence. People liking and sharing your pages is good for your ranking. Social media is a great way to promote your content.
Good SEO channels the technical requirements of the search engines into the customer-centric content offering of the web pages. SEO and content marketing are two sides of the same coin.
There are three main categories of SEO
Unethical SEO practices are best avoided. They can have undesirable results.
Great Google Rankings
Content Marketing
SEO Experts Experience
If you run a brick and mortar business and you need a working strategy to target potential customers within your business area, optimising your website for local search is the answer.
Local search engine optimisation (Local SEO) allows you to increase your business visibility in search engines to customers that are close by. This can help you gain customers, and grow your business.
Why should your business be optimised for local search?
Take a look at these stats according to Google research;
The data above makes it clear that your business stands a higher chance of attracting more customers when it is optimised for local search.
Local SEO can drive impressive results for your business. If your business sells its products locally, optimising for local search is one of the best digital marketing strategies that you can adopt. We can help you to focus your business in its specific catchment area. We can make is standout, by making it visible to those customers that matter most to your business. Local SEO ensures that your business attracts the customers that are looking for products or services just like yours.
SEO starts by examining your website analytics to find the areas of weakness. Our team will take a comprehensive look at your current data, identifying trends, competitor’s web presence, user avatar, backlinks audit, and general analytics review. This information lays a foundation for the development of your customised website SEO strategy.
We’ll form the blueprint for your business success and show you our plan from the start to the finish. We’ll start with a style guide, sitemap, and keyword and keyword phrases and develop a personalised SEO plan as unique as your business.
Furthermore, our team develops a prototype website which will be edited to suit your preferences. The website will be mobile responsive and user-friendly. It will carry your marketing banners according to your marketing brand guidelines. This website will be the platform by which you solidify your online presence.
Once you are satisfied with the new design and have given approval. We’ll make your new website go live. At this point, you have a website that is fully mobile responsive, user and SEO friendly. We then create site contents; your site ads copy and optimise it for search.
We will ensure a smooth transition from the old to the new. This is the point where you see your marketing campaign launched and your business start to grow.
After the campaign launch, we will monitor your business progress, performing routine maintenance such as ad copy testing, removing/adding keywords and bid management. We will furnish you with a monthly report of your website performance.
SEO 4BusinesS Group is a digital marketing agency that does more than just local SEO. We offer a full-service digital marketing package, tailored to make businesses generate quality leads, improve site user experience and get you ranking on the search engines. If your business needs a multi-strategy campaign, we are the company you want to talk. Made up of highly trained SEO specialists, your online marketing campaigns are in safe hands.
We have plenty of expertise under our belts. We have launched many websites and helped businesses grow. We will provide you with numerical proof of your business pinch points, and what we are doing to set it right. No clutters no delays, we are in business to help your website rank.
We will work with you and create strategies aimed at helping your business achieve its objectives. Our pricing models are open, no hidden fees, no hidden charges. We will give you the full information upfront to avoid time wasting. Getting your business ranking is all that we are about!
Stop losing potential customers to your toughest competitors. We will help you to analyse why you are not ranking, what your competitor is ranking for and who your site visitors are. SEO Brisbane will combine these data and others from your analytics to formulate your business winning strategy.
Get your website working for you. Make it a critical component of your marketing plan. Pay close attention to it by handling us the reins. We can make your business rank. You will get the quality leads. You will make the sales!
Our SEO process involves designing a new website or enhancing the visibility of your existing online marketing efforts. Before developing your site SEO strategy, we perform a site audit to determine how competitive your website is. We examine how your competition is performing, and the existing traffic levels for your potential audience.
We take into consideration your site programming choices, and especially the changes that should be made in the redevelopment of your site.
We will identify keywords or phrases used by your target audiences. This is critical to your SEO success
When your site is ready to go live, it will be submitted to major search engines and directories.
Relevant content is essential to moving up the ranks. Your site content must be properly formatted using appropriate opening phrases, tags and page titles.
An essential criterion for ranking is the number of high-quality websites linking to your site. Search engines score for authority based on the number of authoritative backlinks. We can help you with content to draw such links.
We will monitor your search ranks with all the major search engines. We will also identify critical search phrases for traffic variations. When we identify a drop-in ranking or a potential opportunity to rank higher in search, we will include suggested strategies in your ongoing reports.
Starting a business isn’t easy.
Typically, you’ll have dozens of things that you need to set in motion before your business can get going.
Fantastic! Your business is ready!
Except, of course, there is one thing missing from this mix – customers. You can’t do business without customers. That’s the lifeblood of every business. Getting started with your SEO consultant Brisbane could be the turning point in your business
Business people are starting to realise the importance of the website and its design to the success of the business. They now realise that a website is vital in attracting customers. It has become a crucial component of the marketing plan. But that’s not all, your website must be designed for a singular purpose, attracting customers.
It is a mistake to have a website designed just to have a website address on a business card. Many entrepreneurs make this mistake, creating their business website on a WordPress template, then adding it to a brochure, flyers and business cards. Your website is a much more powerful marketing tool than that.
You have to optimise your website for search. This will help you rank in search engines and provide you sales leads. It is a powerful lead generator. Get your website working for you today, get started now!
