SEO vs. SEM: What’s the Difference and Why It Matters
In terms of digital marketing, two terms must be discussed: search engine optimisation (SEO) and search engine marketing (SEM). Both…
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The Importance of Keyword Research in SEO: A Step-by-Step Beginner’s Guide
When starting with search engine optimisation (SEO), keyword research in SEO comes first. Proper keyword research is crucial because 94.74%…
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What is Local SEO? A Comprehensive Guide for Beginners
You will be amazed to know that 46% of Google searches worldwide are with local intent. The number is huge,…
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