SEO Tips

7 Costly SEO Mistakes Business Owners Make (And How to Avoid Them)

The right SEO strategies help your business to rank and grow by generating leads. But making mistakes in implementing the…

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SEO vs. SEM: What’s the Difference and Why It Matters

In terms of digital marketing, two terms must be discussed: search engine optimisation (SEO) and search engine marketing (SEM). Both…

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The Importance of Keyword Research in SEO: A Step-by-Step Beginner’s Guide

When starting with search engine optimisation (SEO), keyword research in SEO comes first. Proper keyword research is crucial because 94.74%…

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What is Local SEO? A Comprehensive Guide for Beginners

You will be amazed to know that 46% of Google searches worldwide are with local intent. The number is huge,…

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