Not only is content important. It is also essential that it is properly structured with topics and subtopics. Google algorithms are changed daily. There are over two hundred of them. They crawl through websites ranking them according to various quality criteria.
Quality content will help your site to climb the ranks. If the content is good enough others will link to it creating the authority that the search engines look for and pushing your site up the ranks.
Bad or thin content or content that breaks the search engine rules can get you dumped to the bottom of the ranks where you are unlikely to attract traffic.
Good content should entertain or inform the reader. When writing content, you need to focus on what the audience actually wants to read. Optimised content will help your website rank. This is important as there are millions of articles posted to the web each day.
Content which is stuffed with keywords is counter-productive. A good content writer can get those keywords noticed by the algorithms without creating stilted articles.
Links are connections that other sites make to yours. Sites will usually only link to your site if yours contains unique information such as research or statistics that they want to use in their content.
Site owners strive for links because search engine algorithms use inbound links to determine how much authority your site has. If you have a large number of links from quality sites then you will move up the search engine ranks. Beware though, when it comes to backlinks quality is more important than quantity.
The only way to get quality links is to produce great content. If your site develops a reputation for top grade content, other sites will link to it so that the readers of their articles can get to read yours too.
Those who have tried buying backlinks have found themselves dropping down the search engine ranks as it is against Google’s policy. The search engines will punish you if they pick it up. Google updates its search algorithm every day. Part of the updates include penalties for websites that break the rules. Google has two such algorithm penalties Panda and Penguin
Panda focuses on poor content that is too short or incomplete. Penguin looks for keyword stuffing and backlink irregularities.
Almost everyone today uses the Internet to search and research the best products and services before they purchase them. From travel to restaurants, hairdressers and plumbers, we want to know where we will get great service.
The best way to find out is to type in a keyword or a keyword phrase on a search engine and see what comes up. We trust the search engines to return the best match first and so most searchers look no further than the first five websites on the list.
SEO is a technique that is used to ensure that your website turns up as close to the top of the search engine page as possible. To do this the SEO specialist ensures that relevant keywords are used.
Content writing, on the other hand, focuses on entertaining and informing the reader. It is about getting and retaining customers. Since good SEO requires the use of keywords and keyword stuffed articles are a Google no-no, the only way that you can comply with the SEO requirement is to produce great content.
Keywords and keyword phrases are the words and phrases that people use when they are searching for information on the Web. These are central to search engine optimisation since they are the number one criterion for ranking sites. Keywords indicate relevance to the search engine crawlers that return the search engine pages to the users.
Finding the correct keywords and phrases for your website is a vital link in ranking your website, increasing traffic, sales and profit. Finding the keywords that will bring you the highest ranking takes patience and insight, but it is worth the effort as it will pay dividends. These keywords should form part of your web content writing to attract crawler attention. More content means that you can include a larger number of keywords on your web pages without overusing them.
One of the best ways to get your content out there and shared is to have a social media presence. If you have a Facebook page, for instance, you can put some of your content on the page. Social media is not a ranking criterion on Google. But it can help in improving your user engagement ranking. Engaging content should attract attention. It may get shares and likes that will raise the visibility of your brand, increasing brand recognition.
Social media reach is astonishing. Facebook alone has more than two billion users. Social media marketing is a must for any business seeking to grow their brand. It not only helps with SEO but it also gets you brand recognition.
Publishing your content on social media should help you to create and retain customers. All of the social media platforms offer great ways to segregate the demographic so that you can carefully choose your target market. This means that you can pitch your content at the audience that is most likely to share it.
Social media can help you to extend the reach of your content beyond your web pages. It also allows you to engage with your customers so that you understand what interests them. You may be able to use this engagement as input into your content writing so that you produce articles that help. to keep them interested.
