Search Engine Optimisation or SEO is all about optimising your website so that it moves up the search engine ranks. Search engines all contain algorithms that crawl through the millions of web pages on the Internet to find the best match for the user’s search. The search engines do not share the criteria with the public. They constantly change them and there are dozens of them.
What we do know is that the number one criterion is relevance, as determined by the keyword or keyword phrase. It is therefore imperative that you choose your keywords and keyword phrases carefully so that your website can rank.
But this is not the only criterion. Another important one is authority. Domain authority is achieved through backlinks from quality sites. Quality sites will only link to your site if you have compelling content.
Research has shown that users typically look no further than the first page when searching for a product or service. What this means for your business is if you’re not on the first search engine return page SERP, you will not get the traffic off the Internet that you deserve. This is a lost opportunity.
SEO specialists analyse search engine data and follow trends to develop best practice. They specialise in developing website architecture and in choosing and applying the most appropriate keywords and keyword phrases.
Once your website goes live, they use analytics to understand the metrics. They use this information to make adjustments and measure again.
SEO is relatively inexpensive because the initial outlay can be seen as an investment. The return on this investment is increased traffic, increased sales and increased profit. If you are not investing in effective SEO but your competitors are their websites will attract most of the traffic and the sales.
We will work with you to develop your website so it is search engine optimised. We cannot, however, guarantee that your web pages will make the top spot. Our SEO specialist will work closely with you to ensure that your web pages are relevant and engaging and that they break none of the search engine regulations.
The search engine criteria are not shared with the public, but through carefully monitoring the data and following trends we keep abreast of best practice in the world of SEO. This is why we are quite confident that with our help your pages will to start to climb the search engine ranks.
SEO Brisbane can also help you to design web pages that engage traffic and support the conversions that are so important to your business. We’ll make sure that your pages are attractive yet simple and easy to navigate. It is also essential that they can migrate to mobile.
Search Engine Optimisation is not an overnight job. We’ll do the work and then monitor it and make adjustments as we go. In this way, we ensure that your website stays ahead of changes in search engine algorithms and changes in the business environment.
The length of time it will take to get your business optimized will depend on the type of website that you want. A website with 5 pages in a less competitive environment will require less time to optimise than a 300-page website that needs to rank for highly competitive words.
In most cases, in a moderately competitive environment, a 20-page website would take approximately two weeks for website optimization, some months for link building and three months to rank. You will, however, start to see results as soon as optimization is completed. Establishing backlinks could take a while but this will move you further up the ranks.
Building an authoritative site takes extensive planning and research. In highly competitive industries it can take a long time to rank up the search engine.
The SEO process starts with defining the target audience. We do a thorough keyword analysis using the various tools available to us. We define and analyse the competition in the industry and then we start the work of website building, content writing and more.
Once we go live, we use analysis tools to measure success. We make changes and then measure again. SEO is an iterative process which requires patience and effort.
There is nothing stopping you, but before you start you need to know that there is a lot of work involved. To do the job effectively you will have to do your research, and you must be careful not to violate any of the search engine rules or you could be in trouble. At SEO Brisbane we have years of experience in optimising web pages so we know best practice, and we can avoid the pitfalls.
It pays to bring in the professionals. Not only will you benefit from organic traffic, but you’ll be sure not to violate search engine rules. Google updates its algorithms every day. One of the things the updates do is to find web pages that are breaking the rules. Google then penalises the web owner by dropping them down the ranks.
Google has two such algorithm penalties. They’re called Panda and Penguin. Panda focuses on thin and incomplete content. Penguin looks for backlink irregularities and excessive use of keywords.
A company that migrates to a poorly designed website could suffer severe consequences, which could include loss of customers, turnover and profit. For sure your SEO investment will show a significant return on investment.
There is nothing stopping you, but before you start you need to know that there is a lot of work involved. To do the job effectively you will have to do your research, and you must be careful not to violate any of the search engine rules or you could be in trouble. At SEO Brisbane we have years of experience in optimising web pages so we know best practice, and we can avoid the pitfalls.
It pays to bring in the professionals. Not only will you benefit from organic traffic, but you’ll be sure not to violate search engine rules. Google updates its algorithms every day. One of the things the updates do is to find web pages that are breaking the rules. Google then penalises the web owner by dropping them down the ranks.
Google has two such algorithm penalties. They’re called Panda and Penguin. Panda focuses on thin and incomplete content. Penguin looks for backlink irregularities and excessive use of keywords.
A company that migrates to a poorly designed website could suffer severe consequences, which could include loss of customers, turnover and profit. For sure your SEO investment will show a significant return on investment.
The price of SEO differs from one job to the next. SEO is a time-consuming exercise that requires the patience and expertise of a trained specialist. The fees differ between industries and keyword volumes. The cost is heavily reliant on the amount of work that needs to be done.
The best SEO specialists stay up to date with the trends and develop best practice systems to ensure that your website stays abreast of changes in the search engine algorithms. They study the actions of your competitors to ensure that your website gains traction.
If done correctly SEO is not expensive. You will very quickly see a return on your investment. If this wasn’t so, big business would not spend what they do on SEO.
Good SEO includes current and engaging content, improved search engine ranking and the increased traffic that goes with it, site audits, keyword tracking, competitor analysis and much more.
Effective SEO is an indispensable part of your online marketing efforts, improving your traffic, your sales and your bottom line.
Almost all SEO companies will start the process by assessing your current website. This will include looking at the architecture of the site and the way in which the keywords have been used in the content. In this way, we can determine exactly what needs to be done to move your website up the ranks.
We also discuss your business objectives with you, get to understand your business and determine who your target market is. We use all of this information to develop a comprehensive and customised plan for you.
We’ll start off by fixing any problems to the website architecture, ensuring that it is mobile friendly. This is followed by off-page optimisation. This is necessary to build up your domain authority. SEO is not a one-time event. It is an ongoing project during which we monitor the results and keep making changes.
Google changes the algorithms daily and failing to monitor or measure the performance of your website can have far-reaching effects on your business. Ongoing optimisation often includes not just measurements and changes for relevance and authority. It can also include updates to content marketing and blogs to ensure that your web pages remain relevant and current so that you are able to capture those elusive backlinks.
There are a number of reasons that your website traffic could drop. We’ve listed a few of them below
- Failure to keep your page up to date – If your competitors are updating their content regularly and you are not, they could begin to outrank you
- A poorly redesigned website – Make sure that the SEO company that you choose has earned its stripes. They should present you with a properly designed plan with changes and reasons for the changes
- Violation of search engine rules – Search engine algorithms change daily. They crawl through the web pages looking for violations. The search engines will penalise you heavily for violating the rules.
A comprehensive SEO process starts with an assessment of your needs. The outcome of an assessment is a report on how to improve the visibility of your site and what to prioritise. It will provide you with
- A plan of action with priorities
- An idea of the content that draws traffic
- An understanding of the keywords that you should target
- A crawl report on indexing problems
- A report on duplicated content
- A website structure report
- An estimate of the cost to make the necessary changes.
The ranking is affected by both the quality of your adverts and the price that you have paid for the keywords. So, improving the quality of your ads could save you money or get you higher up the ranks for the same price
Google uses several aspects to rank for quality. These include
- Keyword usage – This relates to relevance and the quality of the copy. Don’t keyword stuff the adverts. This will adversely affect your search engine rank
- The written quality of the advertisement
- How often visitors click on your page
- The quality of your landing page – it should be easy to navigate and the copy on the landing page must be cohesive with the advertisement or you risk confusing the visitors to your page.
Price per click advertising can get your website to the top of the search engine ranking. It can be expensive but when used for the right purpose it can form an essential part of your online marketing plan.
Every SEO project starts with competitor research. It is important that we understand what is happening in your industry and what your competitors are doing. We check their websites for content and backlinks. We observe where they are ranked and what sort of traffic they receive on their websites. This helps us to apply our best practice SEO techniques to developing your website to compete effectively with theirs.
Once your website is optimised, we will continue to monitor it against the performance of other organisations in your industry. We take pride in our work and we constantly monitor and analyse metrics to ensure that your website keeps ranking up the search engines.
Search engine algorithms change every day and in today’s competitive environment so do the actions of your competitors. Unless you constantly monitor the activity on your website, you could start dropping down the ranks. The consequences for your business may be severe, with lost traffic, declining sales and lost income.
There are two types of SEO, on page SEO and off page SEO. Your on-page SEO should be aimed at making your web pages search engine friendly. Off-page SEO describes the process of improving your search engine ranking through actions in areas other than your web page. They are all about building authority. They include the following
- Link building – only the best content will get you the quality links that you require. When it comes to links quality is more important than quantity
- Social media marketing – can help to showcase your content and garner shares and likes
- Social bookmarking – through websites like Reddit.
Off-page SEO is about building brand recognition and awareness and it takes time and effort.
